Lapland: An Unparalleled Destination of Wonders

 

Located far north along the Arctic Circle, Finnish Lapland is a region of unparalleled beauty and diversity, offering a unique blend of natural phenomena, unique culture and the purest of environments.

Lapland’s breathtaking nature is only the beginning of what is extraordinary with this region—its true soul is found in its authenticity. Gentle, warm-hearted people welcome you into a world where traditions run deep and are woven into everyday life, from the age-old ritual of a traditional sauna to the rich heritage of the indigenous Sámi people. Here the luxury comes from uniqueness, serenity and seclusion. The Arctic wilderness around you ensures extraordinary peacefulness and calmness, which leaves you rested and relaxed.

Come feel the enchantment of Lapland—a place where the extraordinary is effortless, and the magical memories are yours to keep.

World map with Arctic Circle and Lapland Luxury highlighted.

Rovaniemi: The Arctic city of sophisticated contrasts

Crossing the Arctic Circle, where untamed wilderness embraces Nordic sophistication, lies Rovaniemi—a city like no other. This northern gem treats you with a seamless blend of unique urban ambience and pure, untouched nature in all its splendour. The city offers sleek lines of Nordic architecture designed by the highly respected Alvar Aalto, and world-class culinary delights suited for a sophisticated taste.

Conveniently accessible whether by plane, car or train, Rovaniemi holds one of the most iconic treasures: Beyond its modern charm, Rovaniemi is the official hometown of Santa Claus® himself, offering you the memorable opportunity to meet the beloved figure of Christmas in an exclusive, private setting.

Lapland’s clear rivers and pristine lakes—whether waves frozen in winter’s embrace or shining under the midnight sun—offer endless possibilities for adventure and relaxation. In Rovaniemi every moment is a perfect balance of refinement and the raw authenticity of the North.