Welcome to the World of SantaPark Arctic World,
Home to Lapland Luxury

SantaPark Arctic World, with Lapland Luxury as an integral part of its family, invites you to embark on a journey of a lifetime, where extraordinary experiences and pristine Arctic landscapes combine to create unforgettable memories. SantaPark Arctic World stands as a true testament to the Arctic’s enchantment, where the spirit of Santa Claus thrives year-round. You can experience everything, from witnessing the Northern Lights and the Midnight Sun from your hotel room to savoring culinary delights crafted with local ingredients, along with a wide range of activities suitable for every season.

The brand family includes us, Lapland Luxury, the award-winning Arctic TreeHouse Hotel with its exquisite Rakas Restaurant & Bar, the underground SantaPark – The Home Cavern of Santa Claus, and the exclusive Santa Claus Secret Forest – Joulukka.

Our team of experts is here to transform your desires into tailor-made adventures, ensuring that your journey is as unique as you are. With us, you’re not just a traveler; you’re an explorer of the Arctic’s hidden treasures.

Together, we create memories!

Our team of experts is dedicated to crafting an itinerary that caters to your unique desires and preferences, ensuring that your visit to Lapland is everything you’ve ever imagined.


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Development of new experience concept and testing the concept in international markets.

To introduce a new high-end, personalized service and experience concept in Lapland for international markets, we will identify a niche target market by understanding their needs and motivations. Using these insights, we’ll develop a unique concept that merges Lapland’s natural beauty with bespoke luxury experiences. This concept will undergo testing in select international markets to refine its appeal. Our ultimate goal is to make Lapland a premier destination for personalized, high-end travel, catering to a new niche market.

Total Funding: 142 386 €

EU funding: 71 194 €

Period 10/23-10/24